My Story
A continuous, exciting journey
Joseph Yaacoub is a renowned communications consultant, trainer, and digital strategist who has made a significant impact in the field of digital marketing over the past decade. With a passion for innovation and a deep understanding of the digital landscape, Joseph has been at the forefront of educating businesses in Lebanon about the immense potential of digital marketing.
Having provided consultancy services to numerous organizations and over 100 clients across various industries and countries, Joseph has proven expertise in marketing, branding, SEO, SEM, social media, SMM, mobile marketing, email marketing, and website development.
Joseph’s expertise and thought leadership have earned him recognition as one of the top social media experts in 2017. He was also nominated as one of the top Lebanese Social Media Influencers to follow in 2018, solidifying his status as a trusted authority in the field.
As a highly experienced Digital Marketing Trainer, Joseph has delivered more than 250 workshops to corporations, empowering professionals with invaluable knowledge in areas such as SEO basics, online PR, social media marketing, online personal branding, and LinkedIn sales strategies.
Currently, he leads the Publicis Academy for the Middle East and Turkey, nurturing the next generation of digital marketing talent.
Joseph’s commitment to sharing his expertise extends beyond training sessions. He has served as a mentor on the popular TV show “Bila Hdoud,” guiding and inspiring online influencers. Additionally, he is a respected weekly guest on “Radio Liban Libre” and the host of his own podcast, “Marcom Trends,” where he provides valuable insights and trends in the world of marketing and communication.
Before delving into the realm of digital marketing, Joseph spent four years as a Media Analyst, honing his analytical skills and gaining invaluable industry insights. His journey also encompasses several years as a dedicated journalist, fueling his passion for storytelling and effective communication.
Joseph holds a dual MBA degree in Marketing and Communications, and he is a proud recipient of a Bachelor’s degree in Journalism (TV/Radio). Demonstrating his commitment to staying ahead of the curve, Joseph has earned certifications from renowned platforms such as Facebook Blueprint, Twitter Flight School, and Google Certification.
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