Online advertising can be a confusing landscape that can easily work against your business by burning through your budget with little to no results. I’ll guide you to reach the people you want to reach and be found by the people that need you. My online services can be customized to your specific goals and budget. Check out all of my digital advertising offerings:
SOCIAL MEDIA ADVERTISING
These days, EVERYONE is social. Promote your business or product and drive people to your website with the power of targeting specific groups based on age, location, gender, special interest, and keywords with social media advertising. Additionally, we use a multi-tiered creative campaign testing system, where we start with 1-3 audiences and 2-3 sets of creative; this allows us to reach more overall people as well as serve the same person with multiple sets of creative, and optimize your campaign based on the results.
SEARCH ENGINE MARKETING (SEM)
Search Engine Marketing (SEM) is simply paying to be at the top of search engines like Google, Bing, and Yahoo for specific keywords and phrases. You are only charged when someone clicks on your site. Costs per click vary depending on the types of keywords that are utilized.
DISPLAY BANNER ADS
We utilize a highly effective targeted and re-targeted display banner ad platform that reaches your digital audience based on ALL of the following parameters. Geographic: Targeting an audience based on where they are geographically located Retargeting: Targeting a device because it has visited your website Contextual: Targeting an audience based on the online content that they are actively viewing Keyword: Targeting an audience based on the keywords they are using in online searches Behavioral: Targeting an audience based on their online behavior, viewing habits, browser cookies, purchases, etc.
VIDEO PRE-ROLL
If you have watched a video clip anywhere on the internet, you have most likely seen a video pre-roll advertisement; they are short promotional clips that play before selected video content. Video pre-roll is a powerful online advertising tool that directly engages customers. Viewers that click on a link or a video have intention and are actively engaged. We have the ability to target video pre-roll audiences based on geographic, retargeted, contextual, keyword, and behavioral online behavior.
OUR MEDIA RESEARCH PROCESS
Our strategic media planning and effective media buying process starts with research.
We investigate all measurable aspects of our clients’ target audience.
We are well known for our tactical approach and implementation of media campaigns because we study customer lifestyles and online behaviour to understand their shopping habits. We offer smarter, more informed placement recommendations to our customers.
OUR MEDIA PLANNING PROCESS
Like the famous saying, “you won’t get anywhere unless you know where you are going” Our planning process starts with an open mind, we add target audiences and media research and we set message delivery goals, review seasonality, media environment in relation to messages delivered as well as the changing media landscape.
We also analyse cost efficiencies and budgets which enable us to develop an inventive media planning strategy. Ultimately, we deliver a media plan that utilises the most effective media with the correct mix of marketing channels within the allocated budget.
OUR MEDIA BUYING PROCESS
A well-planned media buy is only as good as it is executed. The successful implementation of any media strategy is the core of a successful media buying process. From our experience, many companies let themselves down at the implementation and media buying stage. From our experience, if your media research and planning is of a high standard, but your execution is poor at the media buying stage, your marketing campaign will suffer as a result of the poor implementation.
We ensure that our clients get the best terms and conditions when buying media and acquire a significant advantage over the competition when it comes to impact.
