WORKSHOP DESCRIPTION

Mastering Digital Marketing is an online interactive workshop that will prepare you to become a master in digital marketing. This training will also enable you to acquire the required skills as well as practice on a wide range of simulations to launch and execute your own digital marketing campaigns.

WHO SHOULD ATTEND?

• Social Media Marketers
• Communicators
• Business owners
• Enthusiasts who are keen on learning Facebook and Instagram advertising
• Bloggers
• Content marketers
• Digital marketers
• Advertisers
• Any professionals desiring increased digital savvy.

WORKSHOP INFORMATION

The workshop will include blended learning methodologies that will allow you to develop a comprehensive digital marketing plan for your organization at the end of the workshop.

At the end of the workshop, trainees will be able to:

• Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, email marketing, and digital marketing strategy.
• Master digital marketing execution tools: Google Analytics, Google AdWords, Facebook Marketing, Instagram Marketing, and others.
• Formulate, plan, and execute effective digital marketing strategies with the right channel mix in our digital marketing strategy module.
• Create the right marketing messages tailored for the right audiences.
• Develop a comprehensive digital marketing plan for your organization.