Mastering Digital Marketing is an online interactive workshop that will prepare you to become a master in digital marketing. This training will also enable you to acquire the required skills as well as practice on a wide range of simulations to launch and execute your own digital marketing campaigns.
WHO SHOULD ATTEND?
- Social Media Marketers
- Business owners
- Enthusiasts who are keen on learning Facebook and Instagram advertising
- Content marketers
- Digital marketers
- Any professionals desiring increased digital savvy.
The workshop will include blended learning methodologies that will allow you to develop a comprehensive digital marketing plan for your organization at the end of the workshop.
At the end of the workshop, trainees will be able to:
- Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, email marketing, and digital marketing strategy.
- Master digital marketing execution tools: Google Analytics, Google AdWords, Facebook Marketing, Instagram Marketing, and others.
- Formulate, plan, and execute effective digital marketing strategies with the right channel mix in our digital marketing strategy module.
- Create the right marketing messages tailored for the right audiences.
- Develop a comprehensive digital marketing plan for your organization.