Advanced Social Media Tools and Techniques

October 11, 12, 13, 19 & 21, 2021
5:30 PM - 8:30 PM
Online Zoom Meeting
Organized by Amideast


This workshop is designed to build attendees’ social media marketing skills. Workshop topics include integrating different social media technologies into a marketing plan, creating social media marketing campaigns, and applying appropriate social media tools.


  • Social Media Marketers
  • Communicators
  • Business owners
  • Enthusiasts who are keen on learning Facebook and Instagram advertising
  • Bloggers
  • Content marketers
  • Digital marketers
  • Advertisers
  • Any professionals desiring increased digital savvy.


The workshop will include blended learning methodologies that will allow you to develop a comprehensive digital marketing plan for your organization at the end of the workshop.

At the end of this workshop, trainees will be able to:

  • Draw more traffic and generating visibility and awareness for a brand or product.
  • Use advanced social media communication principles and platforms
  • Identify potential social media metrics for a campaign by describing the three key areas of business that social media can impact.
  • Effectively implement Social Media strategies and tactics and creating marketing campaigns
  • Identify the four ways to motivate consumers by listing the three key benefits of storytelling when it comes to consumer engagement.
  • Attract a larger audience and communicating with influencers
  • Deploy the latest strategies to plan, execute, and assess a comprehensive and effective social media campaign for corporations, government agencies, or nonprofit organizations.
  • Identify the four places you need to monitor for conversation about your brand and creating a list of KPIs for measurement based on your existing Social Media goals
  • Market a business through Social Media
September 13, 14, 15, 20, and 21, 202215 hours5:30 - 8:30 pm
November 7, 8, 9, 14, 15, 202215 hours5:30 - 8:30 pm