WORKSHOP DESCRIPTION

This workshop is designed to build attendees’ social media marketing skills. Workshop topics include integrating different social media technologies into a marketing plan, creating social media marketing campaigns, and applying appropriate social media tools.

WHO SHOULD ATTEND?

• Social Media Marketers
• Communicators
• Business owners
• Enthusiasts who are keen on learning Facebook and Instagram advertising
• Bloggers
• Content marketers
• Digital marketers
• Advertisers
• Any professionals desiring increased digital savvy.

WORKSHOP INFORMATION

The workshop will include blended learning methodologies that will allow you to develop a comprehensive digital marketing plan for your organization at the end of the workshop.

At the end of this workshop, trainees will be able to:

• Draw more traffic and generating visibility and awareness for a brand or product.
• Use advanced social media communication principles and platforms
• Identify potential social media metrics for a campaign by describing the three key areas of business that social media can impact.
• Effectively implement Social Media strategies and tactics and creating marketing campaigns
• Identify the four ways to motivate consumers by listing the three key benefits of storytelling when it comes to consumer engagement.
• Attract a larger audience and communicating with influencers
• Deploy the latest strategies to plan, execute, and assess a comprehensive and effective social media campaign for corporations, government agencies, or nonprofit organizations.
• Identify the four places you need to monitor for conversation about your brand and creating a list of KPIs for measurement based on your existing Social Media goals
• Market a business through Social Media